Online Video Video game Sales in Australia Industry Marketing research Report Now Readily available from IBISWorld
Melbourne, Australia (PRWEB) September 18, 2014
The Online Computer game Sales industry in Australia comprises both bricks-and-mortar merchants that offer computer game items online, and pure-play online business such as Microsoft Xbox that offer games online as digital downloads. Traditional retailers such as EB Games and JB Hi-Fi sell physical video game items online, mainly to complement their retailer sales. Online sales of video games by standard merchants serve primarily to broaden their exposure in the digital space, as their retail sales still consist of a substantial portion of complete income. On the other hand, large console brands such as Microsoft Xbox and Sony sell solely online, through digital downloads, which have been boosted by enhancements in broadband speeds over the past five years. Industry earnings is forecast to grow by an annualised 7.2 % in the 5 years through 2014-15 with an increase of 7.8 % in 2014-15, to reach $ 355.6 million. According to IBISWorld market analyst Nick Flores, “the industry faces strong external competitors from mobile video gaming.” The increase in popularity of this video gaming medium was driven by the occurrance of different kinds of mobile devices and smartphone applications. The lower pricepoint of smartphone games has actually enhanced competitors for PC and console games.
. Another source of external competitors for the industry is online PC video gaming platform Steam, which preserves no local subsidiaries and is for that reason excluded from the market. Steam, which is possessed by Valve, has actually sustained significant growth over the previous 5 years, buoyed by its extensive video gaming library and community features. “Valve’s choice to expand from COMPUTER games into gaming consoles is forecasted to offer strong competition for the Sony PlayStation 4 and Microsoft Xbox One,” says Flores. Valve is expected to provide software that would be suitable with video gaming consoles, while all at once permitting third-party console makers to customise their own hardware. Further enhancements in broadband connection due to the NBN rollout are anticipated to drive digital downloads over the next five years. Sony and Microsoft are anticipated to continue magnifying their subscription designs, which will partly constrain income for traditional retailers.
. The Online Video Video game Sales industry is characterised by a low level of market share concentration. The industry is extremely fragmented, and gamers tend to specialise in particular sections of the market. As an example, EB Games and JB Hi-Fi offer physical copies of computer game, whereas Origin retails video games that are digitally downloaded. Consequently, there is no significant player that holds even more than 10.0 % of the marketplace, although they could dominate within a specific segment. Barriers to entry are very little and do not have a substantial result in preventing new gamers from going into the industry. Depending on the kind of segment a brand-new enterprise wishes to operate in, the level of competitors will certainly vary.
. To learn more, see IBISWorld’s Online Video Video game Sales industry in Australia report page.
. The market is composed of e-tailers that offer video game products online, either as digital downloads or as online purchases of physically packaged games. These include PC and console video games. Mobile games, and sales of console systems and devices are omitted from the market. Retail sales of these items are not included in the report.
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. Industry Performance .
Secret External Drivers
. Current Performance .
Market Outlook .
Market Life Cycle
. Products & Markets . Supply Chain .
Products & Services . Major Markets .
International Trade . Business Locations
. Competitive Landscape . Market Share Concentration .
Key Success Factors .
Expense Structure Benchmarks . Basis of Competitors .
Barriers to Entry .
Market Globalisation . Significant Companies .
Operating Conditions . Capital Strength .
Technology & Systems . Profits Volatility .
Policy & Policy
. Market Assistance
. Key Statistics .
Market Data .
Annual Change .
Secret Ratios .
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